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Why choose us?

Fast Trade-in Value

Tell us about your car and we’ll give you an accurate value today!

Value Your Trade

Competitive Specials

Browse our latest offers and save big on your next car!

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Oil Changes for Life

My Auto Exclusive

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Lifetime Powertrain Warranty

My Auto Exclusive

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Oil Changes For Life

When you buy a new or used vehicle from My Auto Group that's less than 10 years old and has under 100,000 miles, you're not just driving off with a great ride-you're also getting Oil Changes for Life. It's our exclusive promise to you, and no other dealership in West Michigan can match it. That's right-buy a qualifying car, truck, or SUV from any My Auto Group dealership, and we'll cover your oil changes for as long as you own it, with no additional cost!

Drive Farther, Pay Less-With Oil Changes for Life at My Auto Group

Available at participating My Auto Group locations throughout West Michigan, including: 
  • My Auto Import Center (Muskegon, MI)
  • My Lakeshore Subaru
  • My Auto Grand Rapids
Because My Auto Group has Oil Changes for Life-and No One Else Does! 

Lifetime Powertrain Warranty

A True Nationwide Lifetime Limited Powertrain Warranty

Our Nationwide Lifetime Limited Powertrain Warranty means unlimited time, unlimited miles, and real coverage-no gimmicks. When you buy a qualifying vehicle from any My Auto Group dealership, you're covered for as long as you own it, no matter where you are.

Unlike other warranties filled with fine print and restrictions, ours is straightforward-covering the same vital components as the manufacturer's powertrain warranty, plus any additional benefits listed in your warranty certificate, and no hidden service requirements.

With licensed repair facilities across the U.S. and Canada, it's true peace of mind, nationwide-and only available at My Auto Group.

Discover the My Auto Group Advantage- From Muskegon, to Grand Rapids

Our Lifetime Powertrain Warranty is available exclusively at these My Auto Group dealerships in Michigan:

  • My Auto Import Center (Muskegon, MI)
  • My Lakeshore Subaru
  • My Auto Grand Rapids

Lifetime Parts & Labor Limited Warranty

Cost Savings. Peace of Mind. Quality Assurance.

At My Auto Group, we go the extra mile to protect your vehicle-and your wallet. When My Auto Group replaces a part, we stand behind it for life. Our Lifetime Parts & Labor Limited Warranty is an exclusive promise to keep you covered long after your repair is complete. When you have qualifying service work performed at participating My Auto Group dealerships, your covered parts and labor are backed for as long as you own your vehicle. 

That means no surprise repair costs and no expiration date-just lasting protection and total confidence in the work our Certified Technicians perform.

Available at these participating My Auto Group dealerships in Michigan:
  • My Auto Import Center (Muskegon, MI)
  • My Lakeshore Subaru (Nunica, MI)
  • My Auto Grand Rapids (Grand Rapids, MI)

Visit Our Nissan Dealer in Muskegon, MI

If you're searching for a trusted Nissan dealer in Muskegon, MI, look no further than Nissan of Muskegon. Conveniently located in the heart of Muskegon and just a short drive from Norton Shores, North Muskegon, Fruitport, Grand Haven, and Spring Lake, our dealership proudly serves drivers throughout West Michigan. Whether you're commuting along the lakeshore or heading downtown, our location makes it easy to shop, finance, and service your vehicle all in one place.

At Nissan of Muskegon, we're committed to delivering a car-buying experience that's straightforward, transparent, and centered around you. From the moment you walk through our doors, our team is here to help you find the right vehicle at the right price - without pressure. As part of our commitment to long-term customer satisfaction, our exclusive Oil Changes for Life program is available for all new and used vehicles under 10 years old and under 100,000 miles, helping you keep your Nissan in top condition. Plus, every new Nissan at our dealership includes a Lifetime Powertrain Warranty, giving you peace of mind for every mile ahead. We're proud to be a go-to destination for drivers looking for reliability, value, and long-term peace of mind.

Nissan Service Center in Muskegon, MI

Keeping your Nissan running at its best is easy when you trust the certified technicians at My Nissan of Muskegon. Our Nissan service center provides professional maintenance and repairs for drivers throughout Muskegon, Norton Shores, Fruitport, Grand Haven, Spring Lake, and the greater West Michigan area.

Whether you drive a Nissan Pathfinder, Murano, Armada, Altima, Versa, Sentra or Kicks, our factory-trained technicians know your vehicle inside and out. We use Genuine Nissan Parts and approved service procedures to help protect the reliability, safety, and long-term value of your vehicle.

From routine maintenance to major repairs, our team is here to help Muskegon drivers stay on the road with confidence.

Save time and shop online

We've made it easy for you to complete all, or part, of your purchase online. Calculate payments, estimate your trade-in, apply for financing, and more... all without leaving your home.

Genuine Nissan Parts for Muskegon Drivers

When your vehicle needs replacement components, using Genuine Nissan Parts matters. These parts are designed specifically for your Nissan model and meet strict quality standards from the manufacturer.

At My Nissan of Muskegon, we install genuine OEM parts to ensure the right fit and performance for your vehicle. This helps maintain your Nissan's reliability and can even help protect resale value.

If you enjoy working on your own vehicle, our Nissan parts department can also help you find the correct parts and accessories for your model.


Auto Financing in Muskegon, MI

When it comes to financing, that's where our car loan and Nissan specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

Car Shopping Made Easy

It is our mission to be the automotive home of drivers in the Muskegon MI area. We provide a vast selection of new and pre-owned vehicles, exceptional car care and customer service with a smile!

Speaking of new models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Muskegon.
  1. My Nissan of Muskegon

    1860 E Sternberg Rd
    Muskegon, MI 49444

    • Sales: 231-799-7100
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Get in touch

  • Contact our Sales Department at: 231-799-7100
  • Monday9:00 am - 8:00 pm
  • Tuesday9:00 am - 7:00 pm
  • Wednesday9:00 am - 7:00 pm
  • Thursday9:00 am - 7:00 pm
  • Friday9:00 am - 6:00 pm
  • Saturday9:00 am - 4:00 pm
  • SundayClosed

Car Selection

Find your ideal vehicle

We offer a large selection of new and used vehicles to meet your needs. Whether you’re shopping for a car, truck or SUV, our inventory has something for you. Our friendly team will help make your car-shopping experience easy and enjoyable. Visit us in Muskegon, MI today and see why so many customers trust us for their automotive needs.

Service

Fast, Friendly and Reliable

Our service department can keep your vehicle in great shape. Our team of skilled technicians provides a full range of services, from routine maintenance like oil changes and tire rotations to more complex repairs. We’ll make sure your visit is easy and stress-free, and that your car performs at its best.

Purchasing Online

Skip the line

We know your time is valuable. That’s why we provide options to make your next purchase or lease more convenient. If you prefer to do the process from home, you can start with a trade-in appraisal or finance application. Once you select the vehicle you’re interested in, you’ll have options to adjust your payments and purchase online. If you decide you’re more comfortable with one of our teammates by your side, we’re here to help. Stop in any time we’re open, and pick up where you left off.

About Us

My Nissan of Muskegon has a 30-year history of serving the Muskegon community with dedication and integrity. We began as a small, family-owned business with a passion for cars and happy customers. Over time, we grew to meet the changing needs of the community. We’re bigger now, but we remain committed to our principles: honesty, quality and exceptional service. Many of our customers have been with us for a long time, their trust is one reason we have a reputation for excellence. Join us as we continue building on our tradition of trust and satisfaction.